Midsummer Madness 💪

Think Tomorrow donates the longest day of the year, June 21, gladly to charity. During our 'Midsummer Madness' campaign, we roll up our sleevs and work around the clock to solve creative riddle for a few non-profit organizations.

Midsummer
madness

For all non-profit's

Every non-profit that is committed to charity is eligible for our 'Midsummer Madness'! We like to help them with concrete problems or less concrete ideas and provide the opportunity to take internal/external communication to the next level and increase their visibility.

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Strict selection

We choose two charities from all annual submissions for which we will work that day. This coice is always based on the organizations that are most dear to us and also challenge us to step outside of our comfort zone.

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Let the madness begin

We choose two charities from all annual submissions for which we will work that day. This coice is always based on the organizations that are most dear to us and also challenge us to step outside of our comfort zone.

Midsummer 2017

Feestvarken vzw

Every child has a birthday and should be able to celebrate it. Feestvarken vzw starts from this viewpoint and commits itself to compose birthday packages for children where this is not a given. In order to get this message out into the world, we gave them a head start for a new site with a clear story, a better visitor flow, an option to donate online and one with more attention to their workflow.

We also made a video for their social media and wrote a strategy for their Facebook and Instagram page. The starting point for this new approach was the fact that as an anonymous donor .. With this in mind, they were able to work to improve their social communication.

resultaat

Blijdorp

Blijdorp wants to develop a network of facilities for children, young people and adults with intellectual and possible additional sensory, motor or emotional disabilities. Their communication deserved an upgrade and so we set to work with their logo, branding and website.

In order to give extra strength to their new style, a social media strategy was developed in which we drew up guidelines and adjusted the tone of voice to the target group of donors and outsiders.

resultaat

Midsummer 2018

Belgisch Centrum voor Blindegeleidehonden

Voor deze Midsummer zijn we vertrokken vanuit een specifieke probleemstelling waar het centrum mee te maken heeft. "Wij zoeken pleeggezinnen die puppy’s willen opvoeden van 2 maanden tot 14 maanden zodat ze daarna in het centrum opgeleid kunnen worden".

Tijdens de langste dag van ’t jaar hebben we voor BCG de campagne "Kijk voorbij die puppy ogen" bedacht. Hiermee zetten we een duidelijke boodschap neer: een puppy in huis halen is 'serious business'. Met deze campagne willen we de focus leggen op de nood aan pleeggezinnen voor puppies. Die zijn nodig om puppies gedurende 1 jaar in huis te nemen. Hierbij leren de puppies gehoorzaamheid, zindelijkheid en krijgen een basis opvoeding voordat ze starten met hun leerschool om Blindegeleidehond te worden.

Voor deze campagne hebben we een volledige strategie uitgewerkt waar het BCG enthousiast op reageerde.

resultaat
Think Tomorrow. Digital Marketing Agency
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